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Mogul Newsletter - April 2010
Hi everybody.
Welcome to the April issue of the Mogul newsletter. It's been another busy month for us.
We've completed some exciting projects for our clients (see below), we're working with EIT providing expertise for their online marketing strategy, and we've also had our hands full keeping up with the rapid changes that are happening in the social media space.
Do you remember when TradeMe suddenly got big? That moment when you couldn't get in a taxi without the driver rabbiting on about some bargain he had picked up in a TradeMe auction? Well, exactly the same thing is happening right now with social media, except it's on a much bigger scale. Facebook made some ambitious changes to its website last week and Wall Street analysts who were previously sceptical about the company are now estimating Facebook's value at around US$100 billion (!!).
US$100 billion is such a big number that it defies our imagination. To put it in perspective, that's about 200 times what TradeMe was sold for!
So we had better give you a quick update of what this rapid growth means for you...
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Social media update
It's official. Social media is definitely the big story of 2010. In case, you've been living on another planet, here are some facts.
- 4 of the top 7 highest-traffic websites (Facebook, YouTube, Wikipedia, and Blogger) are social media websites
- With over 425 million users, if Facebook were a country, it would be the 3rd largest country in the world
- Twitter now has 110 million users and is adding 300,000 a day
This means that if you want to communicate effectively with your audience, you need to have a social media strategy.
That might mean making regular updates to your organisation's Facebook page, tweeting regularly on Twitter, publishing regular blog posts, or uploading videos regularly to YouTube.
Notice our use of the word 'regular' in that last sentence? Once you create your social media presence, you need to maintain it and not let it lose momentum. No-one wants to read a blog that hasn't been updated for weeks or months.
If you're struggling to understand a word of this, don't worry!! We've been running a series of Friday morning workshops on:
'Social Media And Its Place In Your Online Marketing Strategy'
The feedback so far has been amazing. Places are limited to 10 per workshop so if you would like to attend, please let us know.
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Recent projects
As usual, we've been beavering away in the shed making beautiful and user-friendly websites for our clients. Read on to find out about some of the new websites we have launched this month...
Wight.co.nz
"Mogul has managed to capture exactly what I envisioned for wight.co.nz. Mogul has been fantastic to work with: wight.co.nz has the same functionalities as the leading online fashion boutiques, its design complements the product and it’s user friendly – what else to say?"
- Brodie Morgan
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Baybuzz redesign
Tom Belford, Hawke's Bay's Agitator-in-Chief, wanted a brand new look for the BayBuzz website.
We designed a custom magazine-style theme for this Wordpress blog website. The feedback from Tom's readers has been excellent.
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Plan A Consulting
"If you're looking to get a website up and running I'd definitely suggest you speak to the team from Mogul. What seemed to be a very daunting project when I first started thinking about websites became a seamless process and one that I'm very happy with."
- John Hutchinson
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Grieve Diamond Jeweller
"Recently I have rebuilt my website with Mogul, Havelock North. I worked with them to achieve what I believe is a very smart, up-to-date site. Mogul offered a lot of great ideas in creating my new website. I am very happy with the result.
- Robert Griffiths
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Rockmybaby Australia
“The efficient team at Mogul has delivered another wonderful website for Rockmybaby™ Group – thanks to you all once again!!"
- Ursula Maidens, CEO
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Joseph Charles
"Working with the team from Mogul was effortless. Everything was straightforward and well outlined for completion. The end result looks great and we look forward to working with them on or contact management system in the near future."
- Joanna Herbert
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Fruitbowl news
Have you visited Fruitbowl lately? There are some great discussions going on. Recent highlights have included Rod Drury's Apple Ipad and rant about airfare rip-offs, Louis Coyle's
winning badge design for the Rock Folden, and the incredible Pixels Attack video. Feel free to place comments on the stories there, or join up if you would like to write a story yourself. It's free.
If you would like to advertise your business on Fruitbowl, there are a couple of options. You can list your business in the directory for $150 per year, or become a 'Friend of Fruitbowl' for $1000 per year. Send an email to fruitbowl.admin@gmail.com if you would like to find out more.
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